A trademark is a sign, symbol, word, or words legally registered or established by use as representing a company or product. You can use to distinguish your business’ good(s) or service(s) from those of other traders. A trademark can be represented graphically in the form of your company’s logo or a signature.

Therefore, if you are running any business, then you must come up with unique and attractive trademarks that get registered in people’s minds.


  • A trademark is an important asset for one’s business and contributes to the goodwill of the
  • A registered trademark can stop others from using your trademarked business name / logo etc. with regards to good(s) or service(s) if it is registered.
  • Trademark is a valuable asset as it can be sold, licensed or assigned.
  • A trademark guarantees the identity of the origin of good(s) and service(s).
  • A trademark inspires further purchase.
  • A trademark serves as a mark of loyalty and affiliation


1. Trademarks Establish your Brand: Trademark helps your consumers know you and your products or services. For example, when you see a silver colour half bitten apple on any device, be it a laptop or a phone, you can easily identify that it’s an Apple product.

2. It Makes your Brand Unique: Consider that you register your brand’s logo as your trademark. Hypothetically, every business needs a logo that stands out and is easy to recall or understand rather than having a logo that is difficult to remember and does not even explain your brand. Hence, every business would elect for a unique logo.

3. A Trademark is Forever: The Trademark registered by any company remains with them forever subject to subsequent renewals with the trademark office.

4. Trademark Safeguards your Product’s Name: If you have any registered trademark, you can quickly show your ownership of the product or services. Having a registered trademark also allows you to utilize all the products or services registered under your ownership. It proves that the product / services belong to that particular brand and you have the rights to sell, modify or use the product / services in whichever way you want.

5.A Trademark Helps in Business Growth: For example, let’s say your organization deals in computers but now you want to expand your business into software development / cyber security business as well. Since you are new to this expanded business, then there may be chances of failure, but if you have your registered trademark, people will trust your brand no matter which field you are expanding in.

6.Trademarks is a valuable asset: As your business grows over time, the value of the trademarks gets scaled up automatically. So, if your business grows, your trademark also grows in value.